audience segmentation

audience segmentation
марк. сегментирование аудитории

methods of audience segmentation — методы сегментирования аудитории

Audience segmentation is a recognised technique for subdividing a whole population into identifiable sub-units according to specific needs that can be more easily satisfied. It provides a way for differentiating customer needs more accurately. — Сегментирование аудитории — общепризнанный метод для разделения целой группы на подгруппы в соответствии со специфическими требованиями, которые могут быть более легко удовлетворены. Это обеспечивает более точную дифференциацию требований покупателей.


Англо-русский экономический словарь.

Игры ⚽ Поможем написать реферат

Смотреть что такое "audience segmentation" в других словарях:

  • Audience screen — Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most… …   Wikipedia

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • David Tate (radio broadcaster) — David Tate, Radio Broadcaster David Helene Tate (born 1952, Washington, D.C.) served as President/CEO of Rantel Research,[1] Inc. of Laurel, MD, a broadcast radio audience marketing company, from 1979 1997. Rantel s area of professional… …   Wikipedia

  • Web analytics — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising Cloud marketing Social media optimization …   Wikipedia

  • AdChina — AdChina(Chinese: 易传媒) is an integrated digital platform in China that runs its own ad network, ePR network, eCommerce platform and SNS (social networking sites) network. AdChina provides brands (P G, China Telecom, Unilever, L Oreal, Nike, etc.)… …   Wikipedia

  • Taylor Nelson Sofres — Infobox Company company name = Taylor Nelson Sofres plc company company type = Public (LSE|TNS) foundation = 1997 location = London, United Kingdom key people = Donald Brydon (Chairman of the board), David Lowden (CEO) industry = Marketing… …   Wikipedia

  • New Hollywood — The New Hollywood Years active 1966–82 Country United States Major figures Woody Allen, Robert Altman, Hal Ashby, Carroll Ballard, Robert Benton, Peter Bogdanovich, John Boorman, Michael Cimino, Francis Ford Coppola …   Wikipedia

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… …   Wikipedia

  • A Clockwork Orange —    1) (1960–1961)    ANTHONY BURGESS’s novella was written early in his literary career, in 1960 and 1961. At the time, Burgess had been told that he had less than a year to live, and Clockwork was only one of several novels that he produced… …   The Encyclopedia of Stanley Kubrick

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»